No one has ever said that being CEO was easy. And today, as the top leadership role has expanded to encompass “spinner-in-chief” — getting the message right becomes mission-critical.
But, as Netflix CEO Ted Sarandos is so publicly finding out, this is awfully hard to do, especially when you’ve placed yourself squarely in the middle of the culture wars.
And you know what, “Voice-of-God,” “from-the-mount” proclamations do not work so well anymore. Sensitivities are on high alert. Inclusion means that you really have to listen and be sensitive to diverse voices, even when you disagree. And you need to communicate to all of your key audiences orders of magnitude more than you ever had to before. So it’s hard. And the rules are changing fast.